7 Ways to Optimize Your Blog for Search
Running a successful student blog requires lots of commitment and hard work. But, despite the common belief, writing exciting content isn’t the only task that is there. In order to ensure success, young bloggers will also need to take care of the SEO part.
Optimizing a site to rank higher in SERPs is not easy, especially for aspiring and inexperienced bloggers. But luckily, some time-tested tactics can help you do this. Read on to learn about them!
Save Time With Academic Support
The first tip doesn’t have much to do with SEO. But, this is something every student blogger needs to do before moving on to optimizing their sites for search. We are talking about getting professional paper writing help by WritePaper in order to move your current academic issues to the background and get enough time to focus on your blog. Trust us, this will help a lot.
We all know that students are incredibly busy with their studies and homework. Typically, they have nearly no time left for other things. And, as you should also know, blogging is a full-time job. So, in order to do it right, you will need someone to have your back in the academic sense.
Moreover, optimizing your site for search is a very time and effort-consuming task. Chances are, it will require 100% of your time and commitment. Thus, don’t hesitate to use professional help so that you have enough resources for this task.
Know Your Audience
Google algorithms are smart. To ensure the utmost accuracy of search results, they analyze the relevance of content to the specific target audience. So, if you want to optimize your blog for search, you have to know everything about the audience you are speaking to.
Since you are running a student blog, chances are that your primary target audience includes students like you. In order to cater to their needs better and help them find your site in SERPs with ease, you want to know their key interest and their primary pain points. If you know this and can satisfy your audience’s needs, you will be able to boost your blog’s positioning.
Keyword use has been one of the major trends in SEO and content marketing for years. And it is still important today. Keywords that were carefully selected to meet your niche and audience needs can make your site much easier to find in SERPs. So, the second thing you need to do in order to optimize your blog is to find the most accurate and relevant keywords and use them in your content strategy.
But, don’t get this wrong. Keywords really can help you rank higher. But, this doesn’t mean that stuffing plenty of them into a single article is a good idea. The use of keywords should always be moderate and consistent. Otherwise, your positioning will not change or, in the worst case, will even drop.
Use Visual Elements
Of course, blogging has always been mostly about writing. However, the truth is that it is nearly impossible to win the hearts of your target audience with written content alone. To drive more readers, you will need visuals. And, if you want to optimize your site for search, you will also need to embed some visuals.
According to experts, visuals added in blog posts make the text more readable, improve engagement, and also play a significant role in ranking. Thus, if your site lacks visual elements at this point, be sure to start adding them, and you will notice the real difference!
Make Every Title Catchy
What is the first thing a reader sees when they click on the link and land on one of your publications? They see the title. And that’s the point when they can either decide to read on or return to the results page, and this decision depends mostly on how curious and engaged they feel after reading the title. Moreover, the titles of your articles also affect your ranking in SERPs. So, one way or another, you need to make them catchy in order to ensure the success of your blog.
Now, what does a truly catchy title look like? First of all, it is relevant to the main topic and to your target audience in general. Secondly, it is concise. Too long titles will only harm. Finally, a good title should pique the reader’s interest and make them want to learn more. And, of course, a good title should include a strong keyword to be effective in terms of SEO.
Add Intriguing Meta Titles and Descriptions
Now, this is a tip that beginner bloggers might not know about. But, it is extremely effective. If you go to any search results page, you will see that every suggested website has a short title and description that explain to readers what a particular page is about. In order to optimize your blog, you also need to optimize these elements called meta titles and descriptions.
How do you do this? First of all, you need to identify your primary keyword(s) in every article and use them in your meta title and description. Secondly, you need to write very short but catchy titles and descriptions. Typically, the perfect length of a title is between 60 and 100 characters, and the perfect length of a description is between 130 and 160 characters. And you have to ensure that both the title and description are relevant and engaging.
When everything’s ready, you will need to attach your intriguing meta title and description to your post. The easiest way to do this is to use a relevant plugin.
Shift Focus Toward Readers’ Experience
We all have heard numerous times that content is king. This is true; the content you deliver through your student blog has a direct impact on the number of readers you can get. But, when it comes to SEO and rankings in SERPs, that’s where user experience is king.
Apart from analyzing the quality, relevancy, keywords, and other characteristics of your posts, Google also pays lots of attention to the experiences you deliver to your readers. So, if you want to optimize your blog for search, you want to put the reader’s experience at the top of your priorities list.
What does this mean in practice? There are several factors that affect the experience of your readers. These include loading speed, formatting, and readability.
To improve speed, you want to keep the sizes of your on-page media files low and limit the number of videos/animations you can add on a single page.
In terms of formatting, you want to use headings and subheadings that will visually divide the text and make it easier to navigate through.
The same tip will also help you improve readability. Also, for better readability, you want to write your posts in a simple and easy-to-understand manner.
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These simple tips will help you take your readers’ experience to the next level and rank higher in SERPs.
So, these were some of the most effective ways to optimize your student blog for search. These tips should give you a good starting point and help you rank your site higher. Start using them now to see the first results soon.